This Privacy Statement explains our practices, including your choices, regarding the collection, use, and disclosure of certain information, including your personal information, by the mkctv family of companies (“mkctv”) in connection with the mkctv service.

If you have general questions about your account or how to contact customer service for assistance, please visit our online help center at help@mkctv.uk. For questions specifically about this Privacy Statement, or our use of your personal information, cookies, or similar technologies, please contact our Data Protection Officer/Privacy Office by email at contact.

The data controller of your personal information is mkctv International B.V. Please note that if you contact us to assist you, for your safety and ours we may need to authenticate your identity before fulfilling your request.

We receive and store information about you such as:

• Information you provide to us: We collect the information you provide to us which includes:
  • your name, email address, address or postal code, payment method(s), and telephone number. In certain countries, we collect a government identification number for purposes such as billing and tax compliance. We collect this information in several ways, including when you enter it while using our service, interact with our customer service, or participate in surveys or marketing promotions;
  • information when you choose to provide ratings, taste preferences, account settings (including preferences set in the “Account” section of our website), or otherwise provide information to us through our service or elsewhere.
• Information we collect automatically: We collect information about you and your use of our service, your interactions with us and our advertising, as well as information regarding your network, network devices, and your computer or other mkctv capable devices you might use to access our service (such as gaming systems, smart TVs, mobile devices, set-top boxes, and other streaming media devices). This information includes:
  • your activity on the mkctv service, such as title selections, shows you have watched, and search queries;
  • your interactions with our emails and texts, and with our messages through push and online messaging channels;
  • details of your interactions with our customer service, such as the date, time, and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings;
  • device IDs or other unique identifiers, including for your network devices, and devices that are mkctv capable on your Wi-Fi network;
  • resettable device identifiers (also known as advertising identifiers), such as those on mobile devices, tablets, and streaming media devices that include such identifiers (see the “Cookies and Internet Advertising” the section below for more information);
  • device and software characteristics (such as type and configuration), connection information including type (wifi, cellular), statistics on page views, referring source (for example, referral URLs), IP address (which may tell us your general location), browser, and standard web server log information;
  • information collected via the use of cookies, web beacons, and other technologies, including ad data (such as information on the availability and delivery of ads, the site URL, as well as the date and time). (See our “Cookies and Internet Advertising” section for more details.)
• Information from partners: We collect information from other companies with whom you have a relationship (“Partners”). These Partners might include (depending on what services you use): your TV or internet service provider, or other streaming media device providers who make our service available on their device; mobile phone carriers or other companies who provide services to you and collect payment for the mkctv service for distribution to us or provide pre-paid promotions for the mkctv service; and voice assistant platform providers who enable interaction with our service through voice commands. The information Partners provide us varies depending on the nature of the Partner services, and may include:
  • search queries and commands applicable to mkctv that you make through Partner devices or voice assistant platforms;
  • service activation information such as your email address or other contact information;
  • IP addresses, device IDs, or other unique identifiers, as well as associated pre-paid promotion, billing, and user interface information, that support user authentication, the mkctv service registration experience, Partner payment processing, and the presentation of mkctv content to you through portions of the Partner user interface.
• Information from other sources: We also obtain information from other sources. We protect this information according to the practices described in this Privacy Statement, plus any additional restrictions imposed by the source of the data. These sources vary over time but could include:
  • service providers that help us determine a location based on your IP address to customize our service and for other uses consistent with this Privacy Statement;
  • security service providers who provide us with information to secure our systems, prevent fraud and help us protect the security of mkctv accounts;
  • payment service providers who provide us with payment or balance information, or updates to that information, based on their relationship with you;
  • online and offline data providers, from which we obtain aggregated demographic, interest-based, and online advertising-related data;
  • publicly-available sources such as publicly available posts on social media platforms and information available through public databases associating IP addresses with internet service providers (ISPs).